Abstract：after the reform and opening up,the focus of our work has shifted to economic construction,which has made great achievements.However,in today's increasingly developed economy,as the supporting force of economic development,the financial investment of enterprises is still in the initial stage of development,and many aspects are relatively imperfect.Fundamentally speaking,an important reason for the slow development of financial investment of enterprises is that there are big problems in its risk control.Therefore,this paper will analyze the common risks of enterprise financial investment,and put forward its control countermeasures,and put forward feasible suggestions for enterprise financial investment risk control.
Key words：common risks of enterprise financial investment and control measures
作者简介：钟路宇；北京工商大学嘉华学院
Since the reform and opening up,the economic development route of China's enterprises has become wider and wider,and there are more and more alternative economic development paths.On the one hand,this excellent economic situation has not only injected vitality into enterprises,but also solved various social problems,and made corresponding contributions to China's economic development and social security.
1、Analysis on the common risks of financial investment in Enterprises
Due to the accelerating process of marketization,enterprises are faced with a variety of investment risks.As the impact of investment risk on enterprises may be fatal,all enterprises in China attach great importance to risk control.However,venture capital is not subjective and objective.Although it is still controllable under normal circumstances,it still faces many common risks.
2、An analysis of the difficulties faced by the current financial investment risk control of enterprises。
(1)Financial investment risk control lacks attention.In today's rapid economic development,many enterprises pay too much attention to economic interests,thus ignoring the investment risk of enterprises,and they do not pay enough attention to enterprise risk control.To a certain extent,these behaviors of enterprises are inevitable negative effects in the process of economic development,too impetuous.Although some enterprises will pay attention to risk control work,but the relevant professionals are still scarce,and the strength is selfevident.
(2)Financial investment risk control lacks systematicness.Because some enterprises pay too much attention to the economic interests of enterprises,the relevant framework about the economic interests of enterprises is relatively perfect and has a strong systematic.But for the enterprise investment risk module,the importance of the enterprise is not very high,and the fifinancial investment risk control is also lack of systematicness.This requires a certain amount of time for the whole enterprise to work together.
3、Research on measures to further optimize the risk control of financial investment of enterprises
(1)We should pay more attention to the risk control of fifinancial investment.With the deepening of reform and opening up,the domestic and international economic situation faced by enterprises is becoming more and more complex.Enterprises should not only gradually pay attention to the operation,but also realize the importance in theory and risk control,raise the specific problems to the theoretical level and strategic level,and implement specific and effective preventive measures.Enterprise managers should strengthen prevention,make full use of their talents in management,cultivate a large number of relevant talents,make scientifific and reasonable decision management,and provide institutional guarantee for enterprises to strengthen fifinancial investment risk control.What can be used for reference is that enterprises can establish relevant leading groups,which are specially responsible for the risk control of fifinancial investment of enterprises,and strive to coordinate with various departments to reduce the financial investment risk of enterprises and maximize the economic benefifits of enterprises.
(2)Pay attention to financial investment risk control system.The financial system is very necessary for enterprises.The financial system of financial enterprises determines its future development path and direction.It is a guiding light for the development of financial enterprises.So the construction of financial investment risk control system of financial enterprises is also extremely important.It plays a fundamental role in the risk control and prevention of enterprises.
4、Conclusion
To sum up,with the rapid development of China's economy,the financial investment risk of enterprises is also increasing.In today's market-oriented era,enterprises should learn to deal with it by establishing a protection system.
reference：
[1]Li Yuchun.Interpretation of the importance and specific application of financial investment management in enterprise management[J].Financial circles(Academic Edition),2019,(5)